Case Study
ND Consulting needed more than traffic. It needed search visibility that attracted Yardi-focused buyers and moved them toward action. In six months, we strengthened rankings, expanded educational content, and improved conversion paths, turning organic search into an efficient lead channel.
Client
ND Consulting LLC
Industry
Service
SEO, Content Strategy & Conversion Optimisation
Technologies
Outcome
Organic conversions up 185.1%, with 18 keywords ranking #1
Engagement
Six-Month SEO Campaign
ND Consulting helps property-management teams improve how they use Yardi software. Its expertise spans implementation, support, troubleshooting, integrations, reporting, and process improvement. The campaign focused on converting that specialist knowledge into a stronger organic footprint, clearer search authority, and more qualified enquiries.
22.1%
growth in website sessions
185.1%
growth in organic conversions
18
keywords ranking #1
The website had useful expertise, but it was not converting that authority into enough qualified organic demand. Search sessions were nearly flat, key Yardi topics were highly competitive, and valuable users still faced friction before starting or submitting a form.
The priority was not simply to increase traffic. ND Consulting needed to rank for high-value Yardi queries, build trust through educational content, improve engagement, and turn existing organic visibility into measurable bookings and form submissions.
The core issue was conversion quality rather than raw traffic. Organic sessions grew only 0.5%, while organic conversions increased 185.1%, showing that the campaign had to improve intent capture and user action.
Organic search now brings us more qualified enquiries than Paid Ads
We centred the strategy on high-intent Yardi topics, strengthening pages that matched real buyer questions and service needs.
Educational content expanded the site’s search footprint, while on-page improvements helped users move from research to enquiry with less friction.
We also strengthened technical foundations, internal relevance, backlinks, branded visibility, and emerging AI citations so each gain could support the next.
This approach is supported by the report’s 184 organic landing pages, 55 top-ten keywords, 428 backlinks and 44 pages cited across AI platforms.
In six months, total sessions rose 22.1% to 21,239 and key conversion events increased 165.6% to 834. Organic conversions climbed 185.1% to 345 while organic traffic stayed nearly flat, showing a major improvement in visitor intent and conversion quality. ND Consulting secured 18 number-one rankings, 55 top-ten keywords, 428 backlinks, and 44 pages cited across AI platforms.
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