Case Study
GlamisRent needed organic search to reach more qualified renters and guide them toward vehicle-specific booking paths. In six months, we expanded visibility, strengthened commercial rankings, and built new content entry points that made search the site’s primary acquisition channel.
Client
GlamisRent
Industry
Service
SEO, Content Strategy & Local Search Optimisation
Technologies
Outcome
Organic sessions grew 1,653.5% in six months
Engagement
Six-Month SEO Campaign
GlamisRent provides ATV, UTV and RV rental experiences for visitors exploring Glamis and the Imperial Sand Dunes. The campaign focused on helping prospective renters discover the business earlier, compare vehicle options, plan their trips and enter the booking journey through relevant organic search results.
1,653.5%
growth in organic sessions
350.9%
growth in organic clicks
7,593
new organic users
GlamisRent operated in a highly seasonal and location-specific rental market. The website needed to attract travellers before they arrived, answer planning questions and compete for commercial searches tied to Glamis, the Imperial Sand Dunes and specific vehicle types.
Organic traffic was also heavily concentrated on the homepage. Dedicated rental and booking pages needed more authority, while high-impression pages such as the FAQ, About and Video sections were earning very few clicks from search.
The report shows that the homepage produced 87.9% of Search Console clicks, leaving a clear opportunity to distribute demand across stronger commercial landing pages.
Never thought that SEO will became our primary acquisition channel for new renters.
We improved technical SEO, structured data, indexing and rental markup so search engines could better understand the business, its vehicles and its service locations.
Dedicated ATV, UTV, RV and booking pages were aligned with commercial intent, while local modifiers connected the site with searches around Glamis and the Imperial Sand Dunes.
We also created event, permit and first-time visitor content that introduced new discovery paths and guided informational users toward rental and booking pages.
The report attributes growth to four campaign pillars: technical SEO, commercial landing pages, informational content and local relevance.
Organic sessions grew from 608 to 10,661, while organic users rose from 512 to 7,643. Search impressions increased 644.4% to 69,739 and clicks rose 350.9% to 4,243. Six of the ten highest-click queries reached the top three positions, and the main booking page recorded 5,104 views, up 1,607%.
The report also shows 4,105 views for the UTV booking path and 2,093 views for the ATV booking path, indicating that organic visitors were progressing deeper into commercial pages.
The available report does not verify completed bookings, qualified leads or attributed revenue. GA4 recorded strong booking-path activity, but lead and revenue tracking had not yet been configured.
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