Case Study
Tim Rose Law needed to expand local search visibility without paid acquisition. Over six months, we strengthened the firm’s organic footprint, built keyword authority, improved Google Business Profile reach, and connected high-intent searches with pages designed to earn attention and calls.
Client
Tim Rose Law
Industry
Service
Local SEO, Content Strategy & Search Visibility
Technologies
Outcome
Search impressions up 226%, with GBP calls up 25.5%
Engagement
Six-Month SEO Campaign
Tim Rose Law is a Texas law firm serving people facing serious legal matters, including DWI and DUI-related cases. The campaign focused on helping the firm appear more often across local and organic search, build authority around high-stakes practice areas, and convert stronger visibility into meaningful engagement and direct phone enquiries.
226%
growth in search impressions
14,208
tracked engagement events
25.5%
growth in GBP phone calls
The firm had real-world reputation and valuable legal expertise, but its digital visibility did not fully reflect that authority. It needed broader search coverage, stronger keyword positions, and a clearer path from local discovery to direct contact.
The strategy also had to attract the right visitors. People researching serious legal issues needed useful, relevant pages that held attention, while the Google Business Profile had to generate more views and calls across mobile and desktop search.
The report shows that high-stakes legal pages required deeper engagement, with the DWI and DUI defence page recording an average engagement time of 1 minute and 13 seconds.
More people are finding and contacting our firm through search.
We expanded search coverage around core legal services, priority locations, and high-intent questions people ask before contacting an attorney.
We improved key pages and content so visitors could find relevant answers quickly, with the DWI and DUI defence page becoming a standout engagement asset.
Local optimisation strengthened Google Business Profile visibility, while ongoing keyword, content, and brand work created a compounding foundation across organic and branded search.
Search Console impressions increased 226%, from 3,143 to 10,257, while core U.S. visibility rose from 2,959 to 9,899 impressions. The campaign generated 14,208 tracked engagement events and built 61 keywords into Google’s top 100. Google Business Profile views rose 45.2%, helping produce 59 direct calls and a 25.5% year-over-year increase in phone enquiries.
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